Reflect the Beauty
The Town of Boone needed a web presence that both offered the functionality and access to data and forms that their citizenry demanded as well as reflected the simple beauty of their North Carolina mountain town. We knew just what to do...
Not Just A Pretty Face
It was not enough for TOB to offer just a pretty site. Functionality and return on investment were paramount, as it should be. We worked very closely with each department to determine what would help them to be more efficient as well as more effective.
Universally, we found two very distinct areas where the site could more than carry its own weight - phone traffic and printing costs. ROI is not only measured in dollars generated. Sometimes it really comes in reduction of costs more than production of profits directly.
By offering a very strong tree of information and providing an online presence available for immediate updating for civic news - school closings, community announcements, etc. the town has seen a tremendous reduction in general information phone traffic. Of those that do still call, they can be directed to the site for detailed information. The savings in man-hours is quite considerable.
The plethora of forms and documents that any municipality must provide is daunting. Each of these files must be available in printed form and if there is an update, the recycling company will be quite busy chewing up the thousands of pages that are suddenly invalid. Instead, we converted those forms to printable PDFs available directly from the web site. Mass printing is now no longer necessary. Even if a citizen comes to Town Hall and requests the paper, city personnel can simply print it off the site themselves. The reduction in printing and distribution costs is quite significant.
At Gastonia.com, we are not a group of right-brain artists that don't understand the operation of a business, the need to justify expenses and see return on those dollars. Our goal is your goal - to help you make and save money through your on-line investment.
